Cinnamon Toast Crunch Shot

A creamy cinnamon shot that tastes just like the beloved breakfast cereal with warming spice and sweet cream.

The Cinnamon Toast Crunch Shot was created spontaneously by American bar drinkers around 2013-2014 who discovered that combining Fireball Cinnamon Whisky with RumChata cream liqueur produced a combination that tasted remarkably like Cinnamon Toast Crunch, the breakfast cereal General Mills launched in 1984. Cinnamon Toast Crunch was created by General Mills employee Paul Wenner and introduced commercially under the brand name that has made it one of the best-selling American cereals for four decades, known for its cinnamon-sugar coated wheat and rice squares. Both Fireball — the cinnamon whisky whose American sales grew over 600 percent between 2011 and 2013 — and RumChata — the horchata-inspired cream liqueur launched in 2009 by Tom Maas, combining Caribbean rum with Wisconsin cream and cinnamon — were experiencing simultaneous commercial peaks when the combination went viral. The flavor logic is direct: Fireball's cinnamaldehyde-derived cinnamon heat combined with RumChata's cream-and-cinnamon character reproduces the cereal's specific cinnamon-toasted-cream flavor register with unusual accuracy. The pairing was widely noted by food writers and spread rapidly through social media and bar menus.