Three Wise Men

Equal parts Jack Daniel's, Jim Beam, and Johnnie Walker — three J-named whiskeys from Tennessee (1875), Kentucky (Jacob Beam, 1795), and Scotland (180+ countries).

The Three Wise Men is a brand-specific whiskey shot combining equal parts Jack Daniel's Tennessee Whiskey, Jim Beam Kentucky Bourbon, and Johnnie Walker Scotch Whisky — the world's three most commercially recognized whiskey brands from three different whiskey production traditions. The biblical name references the Magi — the wise men or astrologers from the East who, according to the Gospel of Matthew, visited the infant Jesus and brought gifts of gold, frankincense, and myrrh. The Three Wise Men shot uses the same three-gift structure to frame its three-spirit combination. Jack Daniel's, established in Lynchburg, Tennessee by Jasper Newton "Jack" Daniel in 1875, is the best-selling American whiskey globally and the best-selling spirit in the world by some measures. Jim Beam bourbon, produced in Clermont, Kentucky by the Beam family whose distilling history traces to Jacob Beam's first commercial production in 1795, is the world's best-selling bourbon. Johnnie Walker, produced by Diageo at Scottish facilities and sold in over 180 countries, is the world's best-selling Scotch whisky. The shot's brand-recognition format makes it instantly orderable and recognizable.