Vegas Bomb

Crown Royal, Malibu, and peach into Red Bull — Las Vegas 2000s bomb shot, Red Bull in the US since 1997 and Crown Royal created for the Canadian Royal Tour in 1939.

The Vegas Bomb is a bomb shot combining Crown Royal Canadian whisky, Malibu coconut rum, peach schnapps, and cranberry juice dropped into a glass of Red Bull energy drink, consumed immediately. The drink became commercially prominent in Las Vegas's nightclub and bar culture during the early 2000s, when the convergence of energy drink cocktail culture, Las Vegas's 24-hour entertainment economy, and the bomb shot format's theatrical consumption ritual made it a natural fit for high-energy nightlife venues. Las Vegas's specific cocktail culture — driven by the need to keep casino patrons alert, entertained, and consuming across extended periods of gambling and entertainment — was a natural incubator for high-energy cocktail formats, and the Red Bull-and-spirits bomb shot category that included the Jägerbomb and the Vegas Bomb became one of the era's commercially dominant bar categories. Red Bull was introduced to the United States market in 1997, and its combination with spirits grew rapidly as nightclub culture adopted the energy drink as a standard mixer. Crown Royal, created in 1939 to celebrate the Royal Tour of Canada, became one of the most commercially successful Canadian whiskies in American nightclub markets through its smooth, accessible character.